Over the past eight years, Cheerios has given away more than 40 million children’s books by distributing them free inside cereal boxes and has donated $3.2 million to First Book, their non-profit partner, which provides books to children from low-income families. The program is part of Cheerios’ ongoing commitment to helping parents provide their children with a healthy, nutritional and educational foundation.
Beginning this month, Cheerios is again bringing books to the breakfast table, by providing six million children’s books free inside Cheerios boxes. The books are for children ages 3 to 8 years old, and include a brand new book in the popular “Trucktown” series, available only inside Cheerios boxes. And for the first time, all five books have been specially printed in both English and Spanish.
This year’s book offerings from Cheerios – all by Simon & Schuster Children’s Publishing – are:
Junkyard Fort, written by Jon Scieszka, and illustrated by David Shannon, Loren Long and Dave Gordon: Join Gabriella, Jack, Melvin, Ted, Lucy and the other Trucktown characters as they make their own fort, using things found in the junkyard. Ages 4-8.
Tea for Ruby, written by The Duchess of York, Sarah Ferguson, and illustrated by Robin Preiss Glasser: Wherever Ruby goes, a bit of disaster seems to follow. But one sunny morning, things change when the postman brings Ruby an amazing invitation: would she like to have tea with the Queen? Ruby needs to polish her manners, and quickly. Ages 4-8.
Sleepyhead, written by Karma Wilson and illustrated by John Segal: In this rhythmic bedtime story, a cat is the parent and a teddy bear is the child who doesn't want to go to bed. All ready for bed with teeth brushed and story read, Sleepyhead teddy tries anything to prolong his bedtime; books and his quilt provide ample fodder for his imagination. Ages 3-7.
Ballyhoo Bay, written by Judy Sierra and illustrated by Derek Anderson: Mira Bella, an artist who teaches painting and sculpture, loves Ballyhoo Bay and what it offers: sun, sea, sand, and sky. But one gray day a billboard arrives, announcing an impending development that would take all the fun out of the place. Read along to see if Mira Bella and her art can save the day and Ballyhoo Bay! Ages 4–8.
What’s Under the Bed?, written and illustrated by Joe Fenton: Young Fred cannot stop worrying about the scary creature that might be hiding beneath his bed. Finally summoning the courage to peer under his bed, Fred, with his cumbersome glasses, sees that the only thing there is Ted, his friendly Teddy Bear! Ages 3–7.
I was given an amazing opportunity to be a part of this campaign from Cheerios, who provided me with the free product, information, and prize pack through MyBlogSpark™.
My daughter, Emma, fell in LOVE with the books (and of course, she truly loves Cheerios, but she is partial to the Honey Nut, aren't most kids, though?). Especially Tea for Ruby by Fergie, Duchess of York. As a matter of fact, she fell asleep with it (see the photo below) and took it with her to school the next day. We read through all the books, which are in English and Spanish. I thought the books were adorable and fun to read, with great illustrations which we both enjoyed! She likes to lay in bed and "read" her books "Like you do, Mommy!".
So, with a huge thank you to Cheerios and